Ansell: The Power of Pink

A new product. A new colour. The power to make a difference.

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The power to make a difference

To launch Ansell’s new Micro-Touch NitraFree exam glove, QBHC developed a strategy based upon the gloves unique colour, pink. With proceeds going to the SUSAN G KOMEN FOR THE CURE foundation a campaign was created utilizing their trade show booths with donors signing a pink hand and pinning it to the actual booth, as well as donations from the purchase of the gloves. More than half of all trade show attendees registered at its booth and most of them provided sales contact information and leads.

Post show promotion and advertising followed with the same theme and included a social media campaign, web site development, print advertising, web advertising and publicity.

Orders for the new glove surpassed all predictions.

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