ReFormulate. Rebrand. Relaunch.
A new formula helps to bring life to a tired brand. Latex and chemical allergies are the scourge 0f OR nurses and surgeons worldwide. The only way to reduce the incidence of Type I and Type IV allergies is to wear gloves that have no accelerants or latex. To address this Ansell reformulated their Gammex and Encore brands with a new Sensoprene formulation for their Euro-Asian and Australian markets. QBHC was tasked with developing both the rebrand and relaunch campaigns to announce the technological breakthrough achieved through the new Sensoprene formulation.