Gojo is a privately held company that is the inventor of Purell® Hand Sanitizer. Its line-up includes includes PURELL® Hand Sanitizers, PURELL® Surface Disinfectant, PURELL® Brand HEALTHY SOAP™ products with CLEAN RELEASE™ Technology and PURELL® ES8 Dispensing Systems with energy-on-the-refill.

QBHC was tasked with developing a brand strategy, on-target messaging and a unique tone-of -voice to both drive brand awareness and product sales in both the professional and public domains.